
What’s new in Social Media – August 2021

With social media changing constantly we look at some of the latest updates to some of the most commonly used social media platforms.
Facebook
Clubhouse is now out of beta and open to everyone!
One year later, Clubhouse is finally out of beta. The company announced Wednesday that it would end its waitlist and invite system, opening up to everybody. Now, anybody can follow Clubhouse links, hop into a creator’s community or join any public event. But is it too late? If you’ve been wondering about the platform now is the time to see if it’s for you.
Read more: https://tcrn.ch/3rTNtRr
Instagram
Confirms test of new anti-harassment tool, Limits, designed for moments of crisis.
Instagram is currently a feature known as ‘limits’ which would allow Instagram users to temporarily lock their accounts when they’re being harassed or ‘trolled’ online. This comes as positive news particularly due to a particularly turbulent year on social media.
Read more: https://tcrn.ch/3yrc5Df
Instagram Expands Insights Data to 60 Days, Providing More Analytical Capacity.
Good news for Instagram marketers, with the platform today announcing that it’s doubling the data tracking period within Instagram Insights, stretching it from up to 30 days past to 60 days instead.
LinkedIn
Has just announced that a Canva integration will be rolled out in August allowing enhanced capabilities when creating LinkedIn Stories on mobile. A rep confirmed that you don’t need a Canva account to use this feature & it will all be seamlessly included in the LinkedIn app.
Twitter
Introduces Voice Transformer to Twitter Spaces
As Twitter Spaces becomes more popular, the company has been working on new ways to make it even more appealing to users. Now Twitter is implementing a new “Voice Transformer” feature that, as the name suggests, will provide multiple effects to change voices in real time during a live Spaces.
Read more: https://bit.ly/3jtSAUo
TikTok
Has added New Live-Stream Features, Including Live Guests and Q&A Panels
As TikTok continues to expand, it’s also looking to build upon its functions and offerings as a means to maximize its potential, and provide more ways to establish community in the app.
This week, TikTok has added some new elements to its live-streaming options, including scheduled events that you can promote, live Q & A, and a co-streaming option to enhance the experience.
Read more: https://bit.ly/3Achped
If you want to find out more about using social media to raise your brand awareness and drive sales, contact designated’s marketing director Michelle who would be happy to tell you all about our fab team: michelle.wheeler@designatedgroup.com