Valuable experience to support your business

The team at Designated have real world experience of setting up, managing and growing businesses and we understand your needs and the challenges you face as a business owner.


Our Founder and Managing Director, Jane Braithwaite has a unique perspective having worked in both large corporates and smaller, start-up businesses during her career. The knowledge and experience she gained allowed her to recognise that all business owners need support from talented individuals who do more than advise. As a result, Designated was created to offer you a bespoke approach to delivering the support you need by forming part of your team. We recruit the best talent to ensure you have the best people on your team.

Flexible and cost effective

We understand that you want to grow your business, but you want to minimise your fixed costs and overheads. All our services are available on flexible terms, where you pay for the support you need each month, with the ability to increase and decrease as your business grows and your needs change.

help those who are new to remote working or as a gentle reminder of how to stay productive, connected and happy when working from home.

Our values;

Ownership, Care, Aspire & Growth

The Designated team believes in our company values and strives to deliver against them every day.



We take ownership of your success, rising to every challenge with vigour and demonstrating the enthusiasm to help you succeed. Always striving for 100%, we make it our business to find solutions to problems.


Our team becomes your team, and we care about you, your team, your clients and the success of your business.
We work together with you, using our expert skills and experience to offer you the support you need, acting as
part of your team.


We always aspire to embrace change and drive change, helping you on your business journey and enabling you to be at the forefront of new opportunities. We will go that extra mile, ensuring a positive impact on you and your business.


Growth of your business is our priority. We take a proactive approach to our work going above and beyond to deliver results. Through excellent customer service, we strive to improve on each experience you have working with us. Our goal is to grow with you.

Dedicated to you

We are here to support you and your business – when you need us and to what extent is needed.

Through our flexible approach we have given you access to a wide team of experts, all dedicated to your businesses success. 

We are YOUR team, and we are confident that you will wonder how you ever managed without us.

Group of people with hands altogether in a circle

Start your conversation with Designated PA today.

Contact us


Sophie Brown

Head of PA Services


020 7952 1460

© Designated Group All rights reserved.
Registered Office: 5th Floor, 167-169 Great Portland St, London W1W 5PF
Bristol Office: Kilmersdon Business Park, Kilmersdon Road, Bristol, BS13 9NQ

Company No. 08684043
VAT No. 206712434