What’s new in Social Media – August 2021

What’s new in Social Media – August 2021

What's new social media

With social media changing constantly we look at some of the latest updates to some of the most commonly used social media platforms.


Facebook
Clubhouse is now out of beta and open to everyone!

One year later, Clubhouse is finally out of beta. The company announced Wednesday that it would end its waitlist and invite system, opening up to everybody. Now, anybody can follow Clubhouse links, hop into a creator’s community or join any public event. But is it too late? If you’ve been wondering about the platform now is the time to see if it’s for you.

Read more: https://tcrn.ch/3rTNtRr

 

Instagram
Confirms test of new anti-harassment tool, Limits, designed for moments of crisis.

Instagram is currently a feature known as ‘limits’ which would allow Instagram users to temporarily lock their accounts when they’re being harassed or ‘trolled’ online. This comes as positive news particularly due to a particularly turbulent year on social media.

Read more: https://tcrn.ch/3yrc5Df

Instagram Expands Insights Data to 60 Days, Providing More Analytical Capacity.

Good news for Instagram marketers, with the platform today announcing that it’s doubling the data tracking period within Instagram Insights, stretching it from up to 30 days past to 60 days instead.


LinkedIn
Has just announced that a Canva integration will be rolled out in August
allowing enhanced capabilities when creating LinkedIn Stories on mobile. A rep confirmed that you don’t need a Canva account to use this feature & it will all be seamlessly included in the LinkedIn app.


Twitter
Introduces Voice Transformer to Twitter Spaces

As Twitter Spaces becomes more popular, the company has been working on new ways to make it even more appealing to users. Now Twitter is implementing a new “Voice Transformer” feature that, as the name suggests, will provide multiple effects to change voices in real time during a live Spaces.

Read more: https://bit.ly/3jtSAUo


TikTok
Has added New Live-Stream Features, Including Live Guests and Q&A Panels

As TikTok continues to expand, it’s also looking to build upon its functions and offerings as a means to maximize its potential, and provide more ways to establish community in the app.
This week, TikTok has added some new elements to its live-streaming options, including scheduled events that you can promote, live Q & A, and a co-streaming option to enhance the experience.

Read more: https://bit.ly/3Achped

If you want to find out more about using social media to raise your brand awareness and drive sales, contact designated’s marketing director Michelle who would be happy to tell you all about our fab team: michelle.wheeler@designatedgroup.com

 

 

 

 

 

Are you using awareness days in your social media content calendar?

Are you using awareness days in your social media content calendar?

social media content calendar

What are awareness days and how can I use these in my marketing?
Awareness days are planned days where a cause is being highlighted on social media. There are so many, they range from business-related ones to more fun and light-hearted ones!

You can plan a marketing strategy using these, choosing the ones which are the most relevant to you personally and for your business. These days are known a fair way in advance, so you can plan content and your messages ahead of time.

How do you use them?
Awareness and national days are incredibly popular on social media, generally used as hashtags and more often than not, trending on Twitter. This provides a golden opportunity to join the conversation, increase your engagement and reach new audiences.

You’ll need to select the right awareness days to include as part of your marketing strategy, it needs to be relevant and match your brand tone or objectives. When thinking about awareness days, you can use this framework to select the most appropriate day for you.

1. Do the causes align with your business?
2. Does the cause match or enhance your business values?
3. Are the causes aligned to your Corporate social responsibility goals?
4. Is it something you’re passionate about?
5. Is the cause driven by staff interest or staff engagement?

It’s important to be able to give your business’s unique view or context to the awareness days. Your content will then be more valuable and raise awareness on this topic.
You’ll need to do your research though, finding the relevant hashtags, and this will allow people to see your content and get involved, extending your reach. Your activity needs to be a win-win for you and the awareness day or cause. You’ll be supporting them, increasing awareness and creating conversation and engagement.

The content you create for the awareness day can be a good content hook, driving traffic to your website from your social channels. It’s timely and often being talked about already, so planning your content ahead of time and publishing on the right day is key!

Make sure to also include your involvement in appropriate emails and any newsletters too, so your email subscribers aren’t missing out on this valuable content. You might be able to remind them of your social accounts and encourage them to become new followers too.

Do you want a hand getting your marketing strategy sorted? Do you know the awareness days you’d like to use for your business?

At Designated we only hire industry experts. Each has over 10 years of experience working across various industries and with household brand names.

Contact Designated’s Marketing Director Michelle to see how our team can help you – michelle@designatedgroup.com 

 

 

 

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