What’s new in social media?

What’s new in social media?

Social Media

With social media constantly evolving we look at some of the latest updates to some of the most commonly used social media platforms.

Facebook introduces the rollout of Facebook Reels

Earlier this month, Facebook announced that it will begin the rollout of Facebook Reels in the U.S. Select Facebook users are now able to create Reels within the Facebook app (on both iOS and Android), and share them to Facebook Groups and their News Feeds.  Facebook Reels, which will give Facebook users the ability to create and share short-form video content directly within the News Feed or within Facebook Groups.

Find out more: https://techcrunch.com/2021/08/19/in-growing-battle-with-tiktok-facebook-to-test-facebook-reels-in-the-u-s/?utm_content=bufferdbe92&utm_medium=social&utm_source=twitter&utm_campaign=buffer

 

Facebook and Instagram face criticism for Covid misinformation

Social media companies came under fire after a report by the non-profit Center for Countering Digital Hate (CCDH) revealed that a group dubbed the “disinformation dozen” are responsible for 65% of online anti-vaccine content.

https://blog.hootsuite.com/social-media-updates/facebook/instagram-facebook-criticized-for-covid-misinformation/

 

Instagram Reels can now be 60 seconds long! (hurrah)

In response to community feedback, Instagram will now allow Reels to be up to one minute in length. Reels first launched with a 15-second time limit in August 2020, and was doubled to 30 seconds a month later. https://blog.hootsuite.com/social-media-updates/instagram/reels-up-to-60-seconds-long/

 

TikTok has announced new partnerships with both Vimeo and Canva to provide more ways for marketers to build better campaign creative in each respective app.

The new integrations will facilitate direct connection between TikTok Ad Manager and each platform, making it easy to build TikTok creative, and upload it straight into your campaign. The creative options also align with key TikTok dimensions and creative flows, ensuring that your clips feel natural and in line with the rest of the platform – and not too polished and ad-like, which is a key consideration in your TikTok marketing approach.

https://www.socialmediatoday.com/news/tiktok-announces-new-partnerships-with-vimeo-and-canva-to-streamline-conten/605080/

 

We also thought you may find interesting, recent marketing statistics from the social media examiner industry report

  • Instagram is hot: Seventy-eight percent of marketers are using Instagram. It’s the second most important social platform for marketing (behind Facebook). A significant 64% of marketers plan on increasing their Instagram organic activities over the next 12 months. Instagram is the number-one platform marketers want to learn more about.
  • Stories video use is on the rise: Short-form video is growing. More than half of all marketers regularly use Instagram and Facebook for video-based stories.
  • YouTube interest is high: A significant 71% of marketers plan on increasing their use of YouTube video and 72% want to learn more about organic video marketing on the platform.
  • TikTok is ignored by most marketers: Only 9% of marketers are using TikTok. A significant 68% do not plan on using the platform in the next year; however, 32% are interested in learning more about TikTok.
  • Facebook dominance still strong: A very significant 93% of marketers use Facebook (followed by Instagram at 78%). Fifty-four percent of marketers claim Facebook is their most important social platform. Facebook Live is the leading live video platform used by 30% of marketers. Facebook ads are used by 75% of marketers and 61% find the Facebook ads platform the most important for ads.

 

Their research also shows a significant 64% of marketers plan on increasing their Instagram organic activities over the next 12 months, making it the top platform where marketers plan on doing more.

You can download the full report here:

https://www.socialmediaexaminer.com/report/

If you want to find out more about using social media to raise your brand awareness and drive sales, contact designated’s marketing director Michelle who would be happy to tell you all about our fab team: michelle.wheeler@designated.com

What’s new in Social Media – August 2021

What’s new in Social Media – August 2021

What's new social media

With social media changing constantly we look at some of the latest updates to some of the most commonly used social media platforms.


Facebook
Clubhouse is now out of beta and open to everyone!

One year later, Clubhouse is finally out of beta. The company announced Wednesday that it would end its waitlist and invite system, opening up to everybody. Now, anybody can follow Clubhouse links, hop into a creator’s community or join any public event. But is it too late? If you’ve been wondering about the platform now is the time to see if it’s for you.

Read more: https://tcrn.ch/3rTNtRr

 

Instagram
Confirms test of new anti-harassment tool, Limits, designed for moments of crisis.

Instagram is currently a feature known as ‘limits’ which would allow Instagram users to temporarily lock their accounts when they’re being harassed or ‘trolled’ online. This comes as positive news particularly due to a particularly turbulent year on social media.

Read more: https://tcrn.ch/3yrc5Df

Instagram Expands Insights Data to 60 Days, Providing More Analytical Capacity.

Good news for Instagram marketers, with the platform today announcing that it’s doubling the data tracking period within Instagram Insights, stretching it from up to 30 days past to 60 days instead.


LinkedIn
Has just announced that a Canva integration will be rolled out in August
allowing enhanced capabilities when creating LinkedIn Stories on mobile. A rep confirmed that you don’t need a Canva account to use this feature & it will all be seamlessly included in the LinkedIn app.


Twitter
Introduces Voice Transformer to Twitter Spaces

As Twitter Spaces becomes more popular, the company has been working on new ways to make it even more appealing to users. Now Twitter is implementing a new “Voice Transformer” feature that, as the name suggests, will provide multiple effects to change voices in real time during a live Spaces.

Read more: https://bit.ly/3jtSAUo


TikTok
Has added New Live-Stream Features, Including Live Guests and Q&A Panels

As TikTok continues to expand, it’s also looking to build upon its functions and offerings as a means to maximize its potential, and provide more ways to establish community in the app.
This week, TikTok has added some new elements to its live-streaming options, including scheduled events that you can promote, live Q & A, and a co-streaming option to enhance the experience.

Read more: https://bit.ly/3Achped

If you want to find out more about using social media to raise your brand awareness and drive sales, contact designated’s marketing director Michelle who would be happy to tell you all about our fab team: michelle.wheeler@designatedgroup.com

 

 

 

 

 

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