Content marketing is a word banded around a lot in business but do you know what it means and how it can be important for your business?
Content marketing is a strategic marketing approach that focuses on creating and distributing valuable and relevant content to attract and retain a clearly defined audience. This content will drive profitable customer action, whether it be booking an appointment or making a sale.
Content marketing is at, it’s core, educational and not promotional. It is designed to be valuable, to start or build upon a relationship, increasing trust and visibility of the brand.
But why is content marketing important for your business? There are a number of different reasons, but a solid content marketing strategy helps many aspects of your digital marketing.
Content marketing strategy comes before your social media strategy, you’ll need to understand what is valuable to your target market and create posts which can be shared and saved by your followers.
Search Engine Optimisation (SEO), search engines like Google reward businesses that publish good quality, consistent and valuable content.
Are you interested in generating PR content for your business or brand? Successful PR strategies address issues your audience cares about, not the business themselves.
Pay per click (PPC) is when you pay for ads and for each click on them but relies on good quality content to hook the user into your website.
Are you planning on increasing your email subscriber list? Content is key to creating these emails and driving traffic and leads for your inbound marketing.
Content marketing requires work, persistence from all parties involved and patience for the results to come in but it can have many benefits to your business.
- Your content marketing strategy can make sure you’re found by the right people and potential customers. Answering people’s key questions by creating blog posts, ebooks or videos for example can be a good place to start.
- Your content is only as valuable as its ability to attract new people to your business, and compel them to engage going forward.
- Content marketing can help acquire new customers. You’ll be able to be a trusted source for them and they’ll want to hear from you and purchase your products and services.
- You’ll be able to create more loyal customers, which potentially increase sales through cross-selling or upselling.
So if you’re looking for someone to start to help you on your content marketing journey, we’d love to work with you.
For more information about working with a virtual marketing team on firstname.lastname@example.org