What are awareness days and how can I use these in my marketing?
Awareness days are planned days where a cause is being highlighted on social media. There are so many, they range from business-related ones to more fun and light-hearted ones!
You can plan a marketing strategy using these, choosing the ones which are the most relevant to you personally and for your business. These days are known a fair way in advance, so you can plan content and your messages ahead of time.
How do you use them?
Awareness and national days are incredibly popular on social media, generally used as hashtags and more often than not, trending on Twitter. This provides a golden opportunity to join the conversation, increase your engagement and reach new audiences.
You’ll need to select the right awareness days to include as part of your marketing strategy, it needs to be relevant and match your brand tone or objectives. When thinking about awareness days, you can use this framework to select the most appropriate day for you.
1. Do the causes align with your business?
2. Does the cause match or enhance your business values?
3. Are the causes aligned to your Corporate social responsibility goals?
4. Is it something you’re passionate about?
5. Is the cause driven by staff interest or staff engagement?
It’s important to be able to give your business’s unique view or context to the awareness days. Your content will then be more valuable and raise awareness on this topic.
You’ll need to do your research though, finding the relevant hashtags, and this will allow people to see your content and get involved, extending your reach. Your activity needs to be a win-win for you and the awareness day or cause. You’ll be supporting them, increasing awareness and creating conversation and engagement.
The content you create for the awareness day can be a good content hook, driving traffic to your website from your social channels. It’s timely and often being talked about already, so planning your content ahead of time and publishing on the right day is key!
Make sure to also include your involvement in appropriate emails and any newsletters too, so your email subscribers aren’t missing out on this valuable content. You might be able to remind them of your social accounts and encourage them to become new followers too.
Do you want a hand getting your marketing strategy sorted? Do you know the awareness days you’d like to use for your business?
At Designated we only hire industry experts. Each has over 10 years of experience working across various industries and with household brand names.
Contact Designated’s Marketing Director Michelle to see how our team can help you – firstname.lastname@example.org