VEEVA
Marketing Support
The Client
Founded in 2007, Veeva is a leading global provider of cloud-based software solutions for regulated industries such as consumer goods, chemicals, cosmetics, and life sciences.
Their applications enable manufacturers to realize the benefits of a modern, cloud-based platform to manage the product journey and bring innovative, high-quality products to market faster without compromising industry-specific functionality, quality or regulatory compliance.
Veeva is headquartered in the San Francisco Bay Area, with offices throughout North America, Europe, Asia, and Latin America.
OVERVIEW
What we do
The Designated marketing team have been working with Veeva for several years, supporting both the global life science marketing department as well as the European marketing department.
One of our marketing executives worked specifically in the field and product marketing team managing the coordination and execution of weekly sales emails, maintaining existing relationships with external agencies, running monthly Veeva and customer webinars and strategizing marketing campaigns to support online events.
We currently support the European marketing division of Veeva that focuses on cosmetics, chemical and crop science, food and beverage plus consumer goods. One of our senior marketing managers provides ongoing marketing support on a range of tasks that include competitor research and analysis, social media content creation, LinkedIn paid advertising, copywriting, building bespoke landing pages, monthly newsletter creation, webinar marketing support as well as supporting the European marketing director with any sales reports and presentations that may need building.
Scope of work
- Support European Marketing and Sales divisions by optimising outreach programs.
- Leverage marketing activities across all channels: website, email, social media, video, events, webinars.
- Bring to life creative assets to share the veeva story in a compelling way.
Results
Working with Veeva has been very successful. We are currently working to support the European division which frees up the valuable time of the senior marketing director, allowing her to be more productive with her hours and focus on top-level strategy for the organisation.
“Designated group immediately identified my needs and provided the best marketing person I could have wished for. Supporting on various projects, bringing creativity to the team with really good skills! It is a pleasure to work with designated and a huge support.”
Christel Rollin
Senior Marketing Director, Europe, Veeva