Sandford PR
Boutique communications agency with a passion for design, architecture, interiors and luxury brands.
The Client
Sandford is a London-based communications agency founded by Katherine Sandford-Anderson.
They are experts in supporting global strategic media relations and digital marketing campaigns across the design, architecture, interiors and luxury sectors.
OVERVIEW
What we do
The Designated marketing team have been working with Sandford since August 2020, supporting Katherine and the team to develop their unique selling point (USP), business strategy, social media content, client communications, reviewing their customer journey and managing a Customer Satisfaction process (CSQ) which will establish a Net Promoter Score (NPS).
One of the hardest tasks for a business is to take a step back and review where they are and then put into place the tools to achieve their goals. The Designated Marketing team have been able to support Sandford by delivering strategy workshops, and ongoing business planning sessions, in addition to the monthly marketing support.
Scope of work
- Strategic business planning support
- Development of client communications
- Audience evaluation and social media strategy
- Customer journey planning and implementation
- Ongoing business strategy support
Results
The business strategy that is now in place allows Katherine and the team to focus on growing Sandford even more, knowing that their USP is unique within their sector and there are regular communications to their existing and prospective clients, through newsletters, social media content and CSQ’s.
“It’s easy as a business that develops cohesive comms plans for clients to forget your own.
But with Designated’s support, we have been able to take a step back and reflect. Their insight into my business is helping to transform how we communicate with our own clients, from initial enquiry to the signing of the contract.
I would not hesitate to recommend Designated being part of your team.”
Katherine Sandford-Anderson
Founder & Creative Director, Sandford