Why use hashtags in your social media posts?

Why use hashtags in your social media posts?

Word hashtag with a magnifying glass

Did you know that hashtags can help to build more social media than a social media post with none? But what are hashtags and why use them? What is the best business hashtag list to use for your business?

A hashtag (#) is a label attached to a social media post. It’s a way to connect social media posts with a common theme, cause, awareness day, or social issue.

Hashtags are more commonly known for the social media platform Twitter but they are widely used on LinkedIn, Facebook, Instagram, and Pinterest too. On Instagram and LinkedIn, you can also follow a hashtag, so this could mean more people discover your account and what you’re doing. You’re able to use hashtags in Instagram Stories, IGTV and LinkedIn Stories too!

Hashtags can be used for many different reasons including;

  • Increasing engagement with your followers,
  • Being part of a broader conversation which can lead to increased brand awareness for your brand
  • Show support for a social issue or cause
  • Add context to your posts
  • Allow new people to find your content and social accounts

It’s important not to overload your posts with hashtags and lose your message. The hashtags you use need to make sense in the context of your post and be relevant. There are lots of hashtags to try, which might differ across the social platforms.

The social media platforms each recommend a different amount of hashtags to use. It all sounds very confusing, doesn’t it?

So where do you start? Have a look at each platform in turn and with a little digging, you can find the hashtags you might want to use and see how much they’re being used already.

Instagram

Log into your Instagram account, find the search button and then add your hashtag in. You’ll get a results page which looks a little like this.

You’ll need a mixture of broad and niche hashtags to add to your post. Again they all need to be relevant and contextual to your social media post. 

LinkedIn

From your profile page, find the search box and add your hashtag idea here. You’ll then get a result which shows how many people follow that hashtag on LinkedIn. This can give you an idea of how often it’s used and you can choose to follow this hahstag too using the button.

Facebook

When you’re logged into your Facebook profile, find the search button and start typing a hashtag you’re interested in. You’ll get a list like the one below with the hashtag and related hashtags in.

You’re then able to pick one and find out how many people are using this. Again, this can give you an indication of how popular your hashtag is.

Twitter

If you log into your Twitter account and then go to the search function, you can add your hashtag ideas here. You’ll be able to see how often the hashtag has been used in the last hour.

Does this all sound like too much effort? Why don’t you let our Marketing team at Designated look into a social media strategy for you and take care of all your hashtags at the same time!

Recovery Loan Scheme

Recovery Loan Scheme

Recovery Loans Scheme

This article was originally posted on https://www.british-business-bank.co.uk/

About the scheme

Launched on 6 April 2021, the Recovery Loan Scheme (RLS) provides financial support to businesses across the UK as they recover and grow following the coronavirus pandemic.

You can apply to the scheme if Covid-19 has affected your business. You can use finance for any legitimate business purpose – including managing cash flow, investment and growth. However, you must be able to afford to take out additional debt finance for these purposes.

If your business has already borrowed from any of the other coronavirus loan schemes – namely:

  • the Bounce Back Loan Scheme (BBLS)
  • the Coronavirus Business Interruption Loan Scheme (CBILS)
  • the Coronavirus Large Business Interruption Loan Scheme (CLBILS)

RLS is still open to you, although the amount you have borrowed under an existing scheme may in certain circumstances limit the amount you may borrow under RLS.

RLS will run until 31 December 2021, subject to review.

 

How it works

Lenders

The Recovery Loan Scheme will initially be available through a number of lenders accredited by the British Business Bank. New lenders under the scheme will be listed on the British Business Bank website as they become accredited.

Please note: A key aim of the Recovery Loan Scheme is to improve the terms on offer to you, but if a lender can offer you the choice of a commercial loan on better terms, without requiring the guarantee provided by the RLS, they should do so.

When looking to borrow, you should first approach your own finance provider – ideally via its website. You may also consider approaching other lenders if you’re unable to access the finance you need.

Types of finance

A lender can provide up to £10 million as one of the following facilities:

  • Term loan
  • Overdraft
  • Invoice finance
  • Asset finance

Guarantees

RLS gives the lender a government-backed guarantee against the outstanding balance of the facility. As the borrower, you are always 100% liable for the debt.

If you’re borrowing £250,000 or less

The lender won’t take any form of personal guarantee.

If you’re borrowing more than £250,000

The lender has the discretion to decide whether to take personal guarantees. However:

  • above £250,000, the maximum amount that can be covered under RLS is capped at a maximum of 20% of the outstanding balance of the RLS facility after the proceeds of business assets have been applied
  • no personal guarantees can be held over Principal Private Residences

 

Key features of the scheme

Up to £10m facility per business

The maximum amount of a facility provided under the scheme is £10m per business (maximum £30m per group). Minimum facility sizes vary, starting at £1,000 for asset and invoice finance, and £25,001 for term loans and overdrafts.

Guarantee to the lender to encourage lending

The scheme gives the lender a government-backed guarantee against the outstanding balance of the facility.

As the borrower, you remain 100% liable for the debt.

Interest and fees to be paid by the business from the outset

Businesses are required to meet the costs of interest payments and any fees associated with the RLS facility. The annual effective rate of interest, upfront fee and other fees cannot be more than 14.99%.

Term length

For term loans and asset finance facilities: from three months up to six years.

For overdrafts and invoice finance facilities: from three months up to three years.

 

Personal guarantees

Personal guarantees are not permitted for facilities of £250,000 or less. Above £250,000 the maximum amount that can be covered under RLS is capped at a maximum of 20% of the outstanding balance of the RLS facility after the proceeds of business assets have been applied. No personal guarantees can be held over Principal Private Residences.

Turnover limit

There is no turnover restriction for businesses accessing the scheme.

Access to multiple schemes

Businesses that have taken out a CBILS, CLBILS or BBLS facility are able to access the new scheme, although the amount they have borrowed under an existing scheme may in certain circumstances limit the amount they may borrow under RLS.

Designated Accountancy Services

If you need help with your business taxes, accounting or discovering what help is currently available for you, Designated’s accountancy team are always on hand to offer financial support.

Designated accountants are experts who work with you on a flexible basis, whether you need support one day a month, one day each week or more.

Designated is a Xero Bronze Partner and our finance team are Xero certified advisors, trained by Xero to deliver you the best financial support.

Download our finance brochure for more information on Designated’s Accountancy services: https://designatedgroup.com/wp-content/uploads/2021/07/Accountancy-Brochure-Group-4.pdf

 

 

 

 

 

 

 

What’s new in Social Media – August 2021

What’s new in Social Media – August 2021

What's new social media

With social media changing constantly we look at some of the latest updates to some of the most commonly used social media platforms.


Facebook
Clubhouse is now out of beta and open to everyone!

One year later, Clubhouse is finally out of beta. The company announced Wednesday that it would end its waitlist and invite system, opening up to everybody. Now, anybody can follow Clubhouse links, hop into a creator’s community or join any public event. But is it too late? If you’ve been wondering about the platform now is the time to see if it’s for you.

Read more: https://tcrn.ch/3rTNtRr

 

Instagram
Confirms test of new anti-harassment tool, Limits, designed for moments of crisis.

Instagram is currently a feature known as ‘limits’ which would allow Instagram users to temporarily lock their accounts when they’re being harassed or ‘trolled’ online. This comes as positive news particularly due to a particularly turbulent year on social media.

Read more: https://tcrn.ch/3yrc5Df

Instagram Expands Insights Data to 60 Days, Providing More Analytical Capacity.

Good news for Instagram marketers, with the platform today announcing that it’s doubling the data tracking period within Instagram Insights, stretching it from up to 30 days past to 60 days instead.


LinkedIn
Has just announced that a Canva integration will be rolled out in August
allowing enhanced capabilities when creating LinkedIn Stories on mobile. A rep confirmed that you don’t need a Canva account to use this feature & it will all be seamlessly included in the LinkedIn app.


Twitter
Introduces Voice Transformer to Twitter Spaces

As Twitter Spaces becomes more popular, the company has been working on new ways to make it even more appealing to users. Now Twitter is implementing a new “Voice Transformer” feature that, as the name suggests, will provide multiple effects to change voices in real time during a live Spaces.

Read more: https://bit.ly/3jtSAUo


TikTok
Has added New Live-Stream Features, Including Live Guests and Q&A Panels

As TikTok continues to expand, it’s also looking to build upon its functions and offerings as a means to maximize its potential, and provide more ways to establish community in the app.
This week, TikTok has added some new elements to its live-streaming options, including scheduled events that you can promote, live Q & A, and a co-streaming option to enhance the experience.

Read more: https://bit.ly/3Achped

If you want to find out more about using social media to raise your brand awareness and drive sales, contact designated’s marketing director Michelle who would be happy to tell you all about our fab team: michelle.wheeler@designatedgroup.com

 

 

 

 

 

Build your brand using Content Marketing

Build your brand using Content Marketing

Content Marketing

Content marketing is a word banded around a lot in business but do you know what it means and how it can be important for your business?  

Content marketing is a strategic marketing approach that focuses on creating and distributing valuable and relevant content to attract and retain a clearly defined audience. This content will drive profitable customer action, whether it be booking an appointment or making a sale.  

Content marketing is at, it’s core, educational and not promotional. It is designed to be valuable, to start or build upon a relationship, increasing trust and visibility of the brand.  

But why is content marketing important for your business? There are a number of different reasons, but a solid content marketing strategy helps many aspects of your digital marketing.  

Content marketing strategy comes before your social media strategy, you’ll need to understand what is valuable to your target market and create posts which can be shared and saved by your followers.  

Search Engine Optimisation (SEO), search engines like Google reward businesses that publish good quality, consistent and valuable content.  

Are you interested in generating PR content for your business or brand? Successful PR strategies address issues your audience cares about, not the business themselves.  

Pay per click (PPC) is when you pay for ads and for each click on them but relies on good quality content to hook the user into your website.   

Are you planning on increasing your email subscriber list? Content is key to creating these emails and driving traffic and leads for your inbound marketing.  

Content marketing requires work, persistence from all parties involved and patience for the results to come in but it can have many benefits to your business.  

  1. Your content marketing strategy can make sure you’re found by the right people and potential customers. Answering people’s key questions by creating blog posts, ebooks or videos for example can be a good place to start.  
  1. Your content is only as valuable as its ability to attract new people to your business, and compel them to engage going forward.  
  1. Content marketing can help acquire new customers. You’ll be able to be a trusted source for them and they’ll want to hear from you and purchase your products and services.  
  1. You’ll be able to create more loyal customers, which potentially increase sales through cross-selling or upselling.  

So if you’re looking for someone to start to help you on your content marketing journey, we’d love to work with you. 

For more information about working with a virtual marketing team on michelle@designatedgroup.com

 

Virtual business support and what it means for sustainability

Virtual business support and what it means for sustainability

Virtual Business Support Sustainability

Virtual Business Support and What it Means for Sustainability. 

The term work-life balance took a complete turn during the height of the pandemic. While many missed the mid-morning coffee machine banter, others thrived by spending more time with their families, had time to focus on their mental and physical well-being and some even uprooted their lives completely, re-locating to areas they would actually like to live with no lengthy commutes to consider. Saving a small fortune in the process.

For the employee, remote working or even a hybrid model is an easy sell. Fortunately, most employers have been willing to look at the future of work for their business.

The benefits of remote working for employers include:

  • On-premise cost savings
  • Productivity of workers
  • Mental health and wellness of employees
  • Expansion of talent pools
  • Communication improvement

But that’s not all. One of the most beneficial and impactful arguments for remote or hybrid working models, sits with sustainability.

The UN believes 14 of its 17 Sustainable Development Goals can be solved or advanced through virtual work. Living and working sustainably is more than just good business.

In the world today we are facing several threatening global issues, a health pandemic, economic crisis, climate change, mental health emergency and not to mention the entanglement of race and inequality. Though remote working won’t eradicate these issues entirely, virtual jobs have the power to change the lives of employees, businesses, and communities across the globe by impacting:

  • The Economy: When employees are spread across countries rather than packed into cities and hotspots, wealth can spread and help to uplift poorer communities.
  • The Environment: Working remotely means shorter commutes, lighter carbon footprints, reduced air pollution, carbon emissions but it also has a knock-on effect on things like food production, energy usage, elimination of physical office waste like stationary with cloud technology. Fast fashion which is a topic currently discussed a lot will be impacted, employees won’t have the need to purchase as many clothes.
  • Diversity: Equal remote work earns equal opportunity.  It turns out that when managers are focused on the what of results, suddenly the whowhen, and where doesn’t matter as much. Consequently, traditional discriminatory factors like race, age, gender, and family status are reduced or eliminated in virtual workplaces.

Here at Designated, we saw the benefits of remote working long before COVID-19 made it almost mandatory for businesses to adapt to using virtual and cloud technologies.

Managing Director Jane Braithwaite has been able to build Designated with an unlimited pool of talent, sourcing industry experts across PA, Accountancy, Marketing, HR & Recruitment both locally and globally to the benefit of all Designated’s clients. There is no traditional 9-5, no distractions, lengthy meetings and no burnout or stress from commuting. The work is done quickly and efficiently using the best virtual business support teams available.

Remote business support allows business leaders to focus their time on what matters. With flexible support options available you can choose to hire a virtual PA, virtual marketing team or a virtual accountant when, and how you need it.

For more information about virtual business support contact Michelle Elliot on michelle.elliott@designatedgroup.com

 

 

 

Are you using awareness days in your social media content calendar?

Are you using awareness days in your social media content calendar?

social media content calendar

What are awareness days and how can I use these in my marketing?
Awareness days are planned days where a cause is being highlighted on social media. There are so many, they range from business-related ones to more fun and light-hearted ones!

You can plan a marketing strategy using these, choosing the ones which are the most relevant to you personally and for your business. These days are known a fair way in advance, so you can plan content and your messages ahead of time.

How do you use them?
Awareness and national days are incredibly popular on social media, generally used as hashtags and more often than not, trending on Twitter. This provides a golden opportunity to join the conversation, increase your engagement and reach new audiences.

You’ll need to select the right awareness days to include as part of your marketing strategy, it needs to be relevant and match your brand tone or objectives. When thinking about awareness days, you can use this framework to select the most appropriate day for you.

1. Do the causes align with your business?
2. Does the cause match or enhance your business values?
3. Are the causes aligned to your Corporate social responsibility goals?
4. Is it something you’re passionate about?
5. Is the cause driven by staff interest or staff engagement?

It’s important to be able to give your business’s unique view or context to the awareness days. Your content will then be more valuable and raise awareness on this topic.
You’ll need to do your research though, finding the relevant hashtags, and this will allow people to see your content and get involved, extending your reach. Your activity needs to be a win-win for you and the awareness day or cause. You’ll be supporting them, increasing awareness and creating conversation and engagement.

The content you create for the awareness day can be a good content hook, driving traffic to your website from your social channels. It’s timely and often being talked about already, so planning your content ahead of time and publishing on the right day is key!

Make sure to also include your involvement in appropriate emails and any newsletters too, so your email subscribers aren’t missing out on this valuable content. You might be able to remind them of your social accounts and encourage them to become new followers too.

Do you want a hand getting your marketing strategy sorted? Do you know the awareness days you’d like to use for your business?

At Designated we only hire industry experts. Each has over 10 years of experience working across various industries and with household brand names.

Contact Designated’s Marketing Director Michelle to see how our team can help you – michelle@designatedgroup.com 

 

 

 

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