Build your brand using Content Marketing

Build your brand using Content Marketing

Content Marketing

Content marketing is a word banded around a lot in business but do you know what it means and how it can be important for your business?  

Content marketing is a strategic marketing approach that focuses on creating and distributing valuable and relevant content to attract and retain a clearly defined audience. This content will drive profitable customer action, whether it be booking an appointment or making a sale.  

Content marketing is at, it’s core, educational and not promotional. It is designed to be valuable, to start or build upon a relationship, increasing trust and visibility of the brand.  

But why is content marketing important for your business? There are a number of different reasons, but a solid content marketing strategy helps many aspects of your digital marketing.  

Content marketing strategy comes before your social media strategy, you’ll need to understand what is valuable to your target market and create posts which can be shared and saved by your followers.  

Search Engine Optimisation (SEO), search engines like Google reward businesses that publish good quality, consistent and valuable content.  

Are you interested in generating PR content for your business or brand? Successful PR strategies address issues your audience cares about, not the business themselves.  

Pay per click (PPC) is when you pay for ads and for each click on them but relies on good quality content to hook the user into your website.   

Are you planning on increasing your email subscriber list? Content is key to creating these emails and driving traffic and leads for your inbound marketing.  

Content marketing requires work, persistence from all parties involved and patience for the results to come in but it can have many benefits to your business.  

  1. Your content marketing strategy can make sure you’re found by the right people and potential customers. Answering people’s key questions by creating blog posts, ebooks or videos for example can be a good place to start.  
  1. Your content is only as valuable as its ability to attract new people to your business, and compel them to engage going forward.  
  1. Content marketing can help acquire new customers. You’ll be able to be a trusted source for them and they’ll want to hear from you and purchase your products and services.  
  1. You’ll be able to create more loyal customers, which potentially increase sales through cross-selling or upselling.  

So if you’re looking for someone to start to help you on your content marketing journey, we’d love to work with you. 

For more information about working with a virtual marketing team on michelle@designatedgroup.com

 

Are you using awareness days in your social media content calendar?

Are you using awareness days in your social media content calendar?

social media content calendar

What are awareness days and how can I use these in my marketing?
Awareness days are planned days where a cause is being highlighted on social media. There are so many, they range from business-related ones to more fun and light-hearted ones!

You can plan a marketing strategy using these, choosing the ones which are the most relevant to you personally and for your business. These days are known a fair way in advance, so you can plan content and your messages ahead of time.

How do you use them?
Awareness and national days are incredibly popular on social media, generally used as hashtags and more often than not, trending on Twitter. This provides a golden opportunity to join the conversation, increase your engagement and reach new audiences.

You’ll need to select the right awareness days to include as part of your marketing strategy, it needs to be relevant and match your brand tone or objectives. When thinking about awareness days, you can use this framework to select the most appropriate day for you.

1. Do the causes align with your business?
2. Does the cause match or enhance your business values?
3. Are the causes aligned to your Corporate social responsibility goals?
4. Is it something you’re passionate about?
5. Is the cause driven by staff interest or staff engagement?

It’s important to be able to give your business’s unique view or context to the awareness days. Your content will then be more valuable and raise awareness on this topic.
You’ll need to do your research though, finding the relevant hashtags, and this will allow people to see your content and get involved, extending your reach. Your activity needs to be a win-win for you and the awareness day or cause. You’ll be supporting them, increasing awareness and creating conversation and engagement.

The content you create for the awareness day can be a good content hook, driving traffic to your website from your social channels. It’s timely and often being talked about already, so planning your content ahead of time and publishing on the right day is key!

Make sure to also include your involvement in appropriate emails and any newsletters too, so your email subscribers aren’t missing out on this valuable content. You might be able to remind them of your social accounts and encourage them to become new followers too.

Do you want a hand getting your marketing strategy sorted? Do you know the awareness days you’d like to use for your business?

At Designated we only hire industry experts. Each has over 10 years of experience working across various industries and with household brand names.

Contact Designated’s Marketing Director Michelle to see how our team can help you – michelle@designatedgroup.com 

 

 

 

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