Ability FM
Brand Identity and Ongoing Marketing Support
The Client
Ability Facilities Management based in London, provides a customer focused range of building services. These include Facilities Management, Service & Maintenance and Installation/Specialist Works to all sectors. They have a team of dedicated staff & engineers with a wealth of experience.
Scope of work
- The Designated marketing team developed a visual identity that encapsulates the Ability FM values with a standout logo and colour palette.
- Social Media content creation and implementation
- Newsletters
- Website Landing Page
What do they do?
Ability FM’s founder, Mark Wood, took the bold step of setting up this new company in July 2020.
Mark has over 32 years’ experience in facilities management, so he has a vast amount of knowledge regarding his competitors and how this new company would need to standout.
As a new business, it was imperative that any visual identity represented Mark’s values of Trusted, Experienced, Established and Reliable.
The Designated marketing team developed a visual identity that encapsulates the Ability FM values with a standout logo and colour palette.
Results
This identity is being used across all of Ability FM’s marketing and collateral – from stationary, client newsletters to online advertising to the development of the new website, due to be launched in early 2021.
Ongoing marketing support
Launching a new website is exciting and a real milestone for any new company, but letting potential customers know it exists is paramount to the website’s success.
In the last few months, the Designated marketing team have been preparing Ability FM’s online presence for the launch of the new website by establishing social media profiles, delivering content, creation of a client newsletter and a company brochure. All of which are channels to deliver traffic to the new website and create enquiries for Mark to fulfil.
Ongoing maintenance of any website is vital to ensure the site remains relevant, interesting and easily found by SEO as well as the monthly review of Google Analytics on the site. Once the new website is live, this report will inform Ability FM’s Designated marketing team on visitors’ behaviour so we can constantly make improvements to ensure the site is always at its best.
“The marketing team at Designated really understood my aspirations for my brand and I am delighted with the result.“
Mark Wood
Managing Director, Ability Facilities Management