There are 2.34 billion people using online social networks today. By 2020, that number will increase to nearly 3 billion. With such large numbers of people sharing intimate details of their lives online, it is easy to forget that each post you make, increases your exposure. And that personal social media activity could actually prevent you getting that job. The following are some tips to consider, including some VERY good reasons to make all your social media activity as private as possible!

Top Tips to consider to make a Good Impression

Your Social Feeds

There are many different social media platforms in 2017. With the ease of instant postings on a multitude of channels – it’s easy to overlook just how many people are able to view your every movement.

Whilst your social feed is unlikely to be outrageous, it might be an opportune moment to scroll through your pages and objectively consider how your uploads might be viewed by a stranger. A picture of you nursing a well deserved Gin & Tonic on a Friday afternoon may be appreciated by your friends, but what kind of message is this sending to a future employer?

Do you really want your new boss to see your bikini shots? How about the Facebook posts about ex-boyfriends, a family member’s first steps, or links to the latest funny cat video? If you appear to spend much of your life on social media, it might feasibly convey the idea that you prefer to be online than to work.

Many people don’t give it much thought, but…

  • 60% of recruiters admit to reviewing a candidate’s social media profile before even offering them an interview.
  • 52% per cent of hiring managers admit to turning down a candidate, based on their findings after a little online stalking. That is a massive risk to take, and be assured – you are easy to find.

The impression you give at work, will inevitably be the most professional version of yourself. It is unlikely to be the same persona you display when you are with family and friends.

Getting that Job

Your Photo

It’s not just the photo of a big night out that might deter an employer from hiring you. It could be that your feed is littered with bad language or text speech – and whilst you would never use this at work, your future employer won’t necessarily differentiate, and may negatively judge your professionalism or writing ability accordingly. Your future employer might peruse derogatory remarks about your last work place, or a sarcastic comment made after a bad day; this will instantly portray you in a bad light.

There is no context with social media, just the instant, indelible impression you leave within 140 characters.

It may seem unfair, but studies show first impressions are made in the first 10 seconds of meeting someone.


In this day and age, you can virtually scrutinise someone without their knowledge – we all do it, all the time. If the impression you are giving is a misspelled tweet, a drunken Instagram upload or dubious Facebook group, it is inevitable that you will struggle to get an interview and can prevent you getting that job.

Even if you are fairly sensible, you never know what tags might appear on your feeds and negatively impact your job search. Everyone has a friend who uploads photos you would rather weren’t widely viewed. Let alone by someone you want to work for.

With our personal lives so readily available to anyone who wishes to google us, it’s time we take precautions. There’s no need to stop photographing your Saturday night wine intake, or take down your hot-dog leg picture. You just need to be savvy when it comes to privatising your online presence.

3 Step Checklist

1.  Firstly, list every social media platform you currently use, and ensure your setting are as private as possible. Likewise, ensure that the people ‘liking’ or ‘sharing’ items, will not make your information public. Make sure you are very selective with the people you add to these platforms. Only adding those who you know will keep your posts private (and not just on the job market!).

2. Next, Google yourself. Spend half an hour going through as many pages as you can. Search all possible variations of your name, including nicknames. If you’ve carried out the first step correctly, you shouldn’t find anything. However, your search may reveal an overlooked platform (such as a questionable MySpace profile lurking in the background). Or it may highlight an error in the process of making your photos and posts private.

3. Once you are satisfied that you are optimally protected, start applying for your next career move without trepidation, knowing that the impression you leave will be suitably professional. Your future boss needs never to know about your antics on that hen-do. Some things are best kept private.


Your Next Job

Have you got your social media presence sorted, and are interested in joining the team at Designated PA? Submit your CV and we will be in touch.