Blogging has come along way since it started in the mid nineties as a personal hobby. In 1999, there were just 23 blogs compared to today’s figure of over 1.5 billion.
Businesses have realised that jumping on the blogging bandwagon is a necessary marketing tool, with business blogs receiving 67% more leads than a one without a blog.
Let’s add to the mix a rise in your organic traffic, an increase in subscribers ( potential customers ) and a magnificent free tool to promote your brand, and it’s easy to see why blogging is one of the most important content trends for 2016.
However, there are a few simple blogging rules that if not followed, have the ability to make or break your brand.
Let’s take a look at the top 3 biggest blogging mistakes below.
Your aim is to attract more subscribers to convert into sales, not to overload with daily ‘new blog’ notifications. Think how frustrated you feel when you receive offers EVERYDAY from a brand you purchased from. If you’re anything like me, you’ll soon find yourself unsubscribing.
Let’s not forget the dreaded bloggers burnout.
Try this instead
- Post consistently 2-3 times a week
- Research your topics for the week ahead
- 300- 500 words is sufficient
- Always add imagery – proven to increase your views by over 60%
- Try using highly shareable infographics to break up the weekly monotony
Well Written Blog Posts Ensure Success
Of course, a well written blog post is more shareable, but how will anyone get to read it if you’re not marketing it correctly? I’ve found some incredible bloggers, but some only receiving a few visits a day on their posts, and it’s all down to how they market their website.
Try This Instead
- Aim for the 50/50 rule – 50% writing, 50% sharing
- Publish on at least 4 different social media platforms
- Research the best times to post your blog
- Use Hootsuite to simplify the posting and marketing process
Over Doing SEO Optimisation
Keywords are an important part of blogging, and its a good idea to do a little bit of research for the best keywords for your market, but don’t overdo it! Googles algorithms are very advanced, and you shouldn’t be spending more time researching keywords than you do actually WRITING your post.
Write content for the end-user, not for Google search engines.
Try This Instead
- Use a plug-in like Yoast to simplify the process and assist you with SEO
- Create a list of relevant keywords and dip into them for every blog post
- Be informative and thought- provoking
At Designated PA, we understand the value of a fantastic business blog. We’ve almost doubled our traffic with the help of our digital marketing team, and overall optimisation of our blog posts.
Do you need assistance with;
- Marketing your posts?
- Setting up Hootsuite?
- Managing a SEO app like Yoast?
Get in touch today and for just a few hours a week, we will take control of your business blog and ensure an increase in traffic! For a FREE marketing review, contact our digital marketing executive Sian Day.