Much in the same way that travel bloggers are taking over in place of the traditional guide book, and Instagram stars are being used to promote brands, content marketing looks set to grow again in 2017. The rise of the podcastsers will play a huge part in future advertising, with brands clamouring over the most popular to promote their brands.
The Rise of Video Marketing
We can also see an increase in video storytelling being used over the more traditional, T.V advertisements, especially on Youtube. Creating viral videos will be more cost effective than hiring a set slot on T.V, and targets a younger audience base.