I’ve lost count of the amount of major publications using fear to entice you into reading their articles. I know I for one, am hooked on headlines!

Just take a look at John Lewis’s famous, heart-tugging Christmas adds. Already the super chain has seen a 5% increase in sales all within 3 weeks of the release! It hasn’t taken long for other large brands to capitalise on emotional buying. Waitrose with it’s water drenched Robin, Heathrow with it’s teddybears……

The simple fact is, consumers are emotional buyers, who then use logic to justify their decisions. 

Fear is without a doubt the strongest emotion. Our blog post titled ‘ 3 Critical Signs Your Startup Is Going Under’ received FAR more views than ‘ 8 Ways To Land New Clients’, almost DOUBLE in fact! And we just need to glance at the below fear based powerwords to feel decidedly uncomfortable, and used time and time again in newspaper headlines.

  • Frantic
  • Revenge
  • Deadly
  • Devastating
  • Disastrous

But how do we use effective emotional triggers and persuade potential customers to take action?

  • Write as though you are speaking directly to the customer
  • Give reasons WHY they should take action NOW
  • Offer something of value
  • Make the process as simple as possible
  • Guarantee a PART of your services to minimise risk

How many powerwords can you spot in the lists below on your website?

58-gripping-powerwords-to-market-your-small-business

Sales Powerwords

  • Bargain
    Discount
    Double
    Extra
    Fortune
    Free
    Frenzy
    Frugal
    Inexpensive
    Marked down
    Massive
    Money
    Nest egg
    Pay zero
    Profit
    Reduced
    Savings
    Skyrocket

Powerwords To make Them Feel Safe

  • Certified
    Endorsed
    Guaranteed
    Ironclad
    Lifetime
    Privacy
    Protected
    Proven
    Refund
    Research
    Results
    Secure
    Tested
    Verify
    Unconditional
    Eye Opening Powerwords
  • Amazing
    Breathtaking
    Courage
    Daring
    Defiance
    Delight
    Devoted
    Excited
    Eye-opening
    Faith
    Fearless
    Fulfill
    Grateful
    Sensational
    Spectacular
    Staggering
    Stunning
    Surprising
    Triumph
    Uplifting

So you understand the importance of creating unique, highly engaging content but you just don’t have the time for it? Get in touch with our experienced digital marketing team today for a quick chat and let’s get that business blog up and running!

Contact – +44 (0)20 7952 1460

Email – info@designatedpa.com