Can you tell us a little bit about yourself and your company?

I’m Amanda Pelham Green, a Business Coach at Odyssey Mentor. I am privileged to be supporting senior executives to achieve their goals.  Having established three businesses, bought one and sold one, I now delight in bringing my commercial capability and joy of working with people to the board room. My specific expertise is coaching those seeking clarification and focus in order to help them explore such issues as managing transition, improving their performance, or defining a substantive future for their business or themselves.   

I could be working with anyone in a senior position, from a CEO and founder of a start-up who wants to recalibrate their leadership style and develop their ability to design actionable solutions for their business, to a managing partner wanting to undertake a strategic review and define a vision, or a senior executive on improving their management style who needs to reduce staff turnover within their team. Overall, we work together to build capabilities and ensure that their business becomes more productive.  

How has your Designated PA contributed to any of your recent successes?

My clients tell me that I’m an expert at turning vision into action but I confess that sometimes I find that hard to do myself without Rebecca, my fabulous PA.  For instance, were it not for her chivvying me along, these questions would never get answered.  Having Rebecca as an integral part of my team enabled me almost overnight to grow my business and take on new clients.  Instead of juggling endless emails and diary changes (yes, I still had a beautiful, colourful, leather bound, paper diary which I could hardly bear to give up), she brought me into the modern age.   

Her presence has meant I have been able to increase my client base and now have further expanded by taking on an Associate, Sophie, who has complementary skills to my own.  Together we have just begun the journey of writing a book; it will not happen without Rebecca.   

Rebecca brings added value for several key reasons: firstly her own background is in HR which means she understands the world of executive coaching and the field in which I work so when I am in download mode or making plans, she absolutely gets it.  She’s also a whizz with technology and can make up for my technophobic inability to make any document look presentable, let alone be saved in the right place.  In short, Rebecca allows me to play to my strengths and concentrate on what matters most.  Whilst she is keeping my diary, organising events, preparing documents and making bookings I can be present for my clients. 

What’s your biggest achievement so far?

As most business owners know, it is often hard to do anything but eat, sleep, walk, talk, think and dream one’s work.  So, having brought up my son to be a capable, kind and independent young man whilst I walk the talk of doing what I encourage my clients to do of keeping a work/life balance, this feels like a great achievement.   

And when I say ‘walk’ the talk I mean it almost literally as one of the things I love to do is walk in wild places – the hills of home in Scotland always seem to call but for some mad reason at the moment I have decided to walk the entire Welsh coastline, having walked the length of the English/Welsh border along Offa’s Dyke last year.  Little did I realise when I committed to this project that the coastline is only 4 miles shorter in distance than the journey from Land’s End to John O’Groats.  I only have 725 miles left to go… 

What success do you still strive for?

My clients’ success always and making myself redundant in the process.  I know I have succeeded when they make the changes they want to make and achieve their goals.

What motivates you?

To be a positive catalyst for change. 

Who inspires you and why?

My clients, who daily strive to make a difference to their teams and companies, sometimes in the face of great challenges.  I am in awe of what they achieve.  And then there is Ruth, a friend, wise woman, mentor and fellow coach who conquers mountains, seas and continents following her dreams and sets the very best example of how to balance life and work.  

What’s the hardest thing you have done in your career so far?

My previous business was a relocation company with 50 staff and licensed offices in Europe and South Africa.  In order to sell the company without being tied in for a long earn out, I recruited a Managing Director to whom I introduced all my long-standing clients within his first 10 days and then had to walk out of the door. As the rainmaker in the firm it was a terrifying process of letting go and having to trust my ‘baby’ to someone else; fortunately the plan worked! 

Best bit of advice you have recieved?

Know that you are enough.  

This is a resilience booster.  Sometimes running a company is a lonely and challenging place to be. It is normal for most of us at some point to suffer a crisis of confidence or doubt and come face-to-face with a sense of vulnerability.  In these moments, being kind to oneself and trusting that one fundamentally has everything one needs helps to change a mindset and enables one to move onwards and upwards. 

Advice you would give to others?

Build relationships.  

I notice that the root cause of so many business challenges comes down to the lack of really good relationships.  Being prepared to spend time with others, give away some personal information and ask for feedback and, importantly, standing in the shoes of the other are essential skills.   

No-one says it better than Thomas Merton the famed Christian mystic:   

“Do not depend on the hope of results … you may have to face the fact that your work will be apparently worthless and even achieve no results at all, or perhaps results opposite to what you expect.  

“As you get used to this idea, you start more and more to concentrate not on the results, but on the value, the rightness, the truth of the work itself… you gradually struggle less and less for an idea and more and more for specific people. In the end, it is the reality of personal relationship that saves everything.” 

What would you not leave the house without?

A packet of coloured, felt tip pens – one of my essential coaching tools.   

An amazing fact about Amanda Pelham Green?

When the border with China opened in 1984 I was one of the first tourists into Tibet; it took me 9 days and nights, including hitching, to get there.  I’m also a lapsed grade 8 oboist. 

Preferred form of exercise and why?

Yoga – it is a retreat for mind, body and soul. 

–  Amanda Pelham Green, Business Coach at Odyssey Mentor


For more information about business coaching, visit the Odyssey Mentor website.Odyssey Mentor Logo

Designated PA would like to thank Amanda Pelham Green for taking the time out of a busy schedule to talk to us.

If you too want to see how we can help you and your business succeed contact our team today

020 7952 1460. or email us at info@designatedpa.com