Why use hashtags in your social media posts?

Why use hashtags in your social media posts?

Word hashtag with a magnifying glass

Did you know that hashtags can help to build more social media than a social media post with none? But what are hashtags and why use them? What is the best business hashtag list to use for your business?

A hashtag (#) is a label attached to a social media post. It’s a way to connect social media posts with a common theme, cause, awareness day, or social issue.

Hashtags are more commonly known for the social media platform Twitter but they are widely used on LinkedIn, Facebook, Instagram, and Pinterest too. On Instagram and LinkedIn, you can also follow a hashtag, so this could mean more people discover your account and what you’re doing. You’re able to use hashtags in Instagram Stories, IGTV and LinkedIn Stories too!

Hashtags can be used for many different reasons including;

  • Increasing engagement with your followers,
  • Being part of a broader conversation which can lead to increased brand awareness for your brand
  • Show support for a social issue or cause
  • Add context to your posts
  • Allow new people to find your content and social accounts

It’s important not to overload your posts with hashtags and lose your message. The hashtags you use need to make sense in the context of your post and be relevant. There are lots of hashtags to try, which might differ across the social platforms.

The social media platforms each recommend a different amount of hashtags to use. It all sounds very confusing, doesn’t it?

So where do you start? Have a look at each platform in turn and with a little digging, you can find the hashtags you might want to use and see how much they’re being used already.


Log into your Instagram account, find the search button and then add your hashtag in. You’ll get a results page which looks a little like this.

You’ll need a mixture of broad and niche hashtags to add to your post. Again they all need to be relevant and contextual to your social media post. 


From your profile page, find the search box and add your hashtag idea here. You’ll then get a result which shows how many people follow that hashtag on LinkedIn. This can give you an idea of how often it’s used and you can choose to follow this hahstag too using the button.


When you’re logged into your Facebook profile, find the search button and start typing a hashtag you’re interested in. You’ll get a list like the one below with the hashtag and related hashtags in.

You’re then able to pick one and find out how many people are using this. Again, this can give you an indication of how popular your hashtag is.


If you log into your Twitter account and then go to the search function, you can add your hashtag ideas here. You’ll be able to see how often the hashtag has been used in the last hour.

Does this all sound like too much effort? Why don’t you let our Marketing team at Designated look into a social media strategy for you and take care of all your hashtags at the same time!

Build your brand using Content Marketing

Build your brand using Content Marketing

Content Marketing

Content marketing is a word banded around a lot in business but do you know what it means and how it can be important for your business?  

Content marketing is a strategic marketing approach that focuses on creating and distributing valuable and relevant content to attract and retain a clearly defined audience. This content will drive profitable customer action, whether it be booking an appointment or making a sale.  

Content marketing is at, it’s core, educational and not promotional. It is designed to be valuable, to start or build upon a relationship, increasing trust and visibility of the brand.  

But why is content marketing important for your business? There are a number of different reasons, but a solid content marketing strategy helps many aspects of your digital marketing.  

Content marketing strategy comes before your social media strategy, you’ll need to understand what is valuable to your target market and create posts which can be shared and saved by your followers.  

Search Engine Optimisation (SEO), search engines like Google reward businesses that publish good quality, consistent and valuable content.  

Are you interested in generating PR content for your business or brand? Successful PR strategies address issues your audience cares about, not the business themselves.  

Pay per click (PPC) is when you pay for ads and for each click on them but relies on good quality content to hook the user into your website.   

Are you planning on increasing your email subscriber list? Content is key to creating these emails and driving traffic and leads for your inbound marketing.  

Content marketing requires work, persistence from all parties involved and patience for the results to come in but it can have many benefits to your business.  

  1. Your content marketing strategy can make sure you’re found by the right people and potential customers. Answering people’s key questions by creating blog posts, ebooks or videos for example can be a good place to start.  
  1. Your content is only as valuable as its ability to attract new people to your business, and compel them to engage going forward.  
  1. Content marketing can help acquire new customers. You’ll be able to be a trusted source for them and they’ll want to hear from you and purchase your products and services.  
  1. You’ll be able to create more loyal customers, which potentially increase sales through cross-selling or upselling.  

So if you’re looking for someone to start to help you on your content marketing journey, we’d love to work with you. 

For more information about working with a virtual marketing team on michelle@designatedgroup.com


Are you using awareness days in your social media content calendar?

Are you using awareness days in your social media content calendar?

social media content calendar

What are awareness days and how can I use these in my marketing?
Awareness days are planned days where a cause is being highlighted on social media. There are so many, they range from business-related ones to more fun and light-hearted ones!

You can plan a marketing strategy using these, choosing the ones which are the most relevant to you personally and for your business. These days are known a fair way in advance, so you can plan content and your messages ahead of time.

How do you use them?
Awareness and national days are incredibly popular on social media, generally used as hashtags and more often than not, trending on Twitter. This provides a golden opportunity to join the conversation, increase your engagement and reach new audiences.

You’ll need to select the right awareness days to include as part of your marketing strategy, it needs to be relevant and match your brand tone or objectives. When thinking about awareness days, you can use this framework to select the most appropriate day for you.

1. Do the causes align with your business?
2. Does the cause match or enhance your business values?
3. Are the causes aligned to your Corporate social responsibility goals?
4. Is it something you’re passionate about?
5. Is the cause driven by staff interest or staff engagement?

It’s important to be able to give your business’s unique view or context to the awareness days. Your content will then be more valuable and raise awareness on this topic.
You’ll need to do your research though, finding the relevant hashtags, and this will allow people to see your content and get involved, extending your reach. Your activity needs to be a win-win for you and the awareness day or cause. You’ll be supporting them, increasing awareness and creating conversation and engagement.

The content you create for the awareness day can be a good content hook, driving traffic to your website from your social channels. It’s timely and often being talked about already, so planning your content ahead of time and publishing on the right day is key!

Make sure to also include your involvement in appropriate emails and any newsletters too, so your email subscribers aren’t missing out on this valuable content. You might be able to remind them of your social accounts and encourage them to become new followers too.

Do you want a hand getting your marketing strategy sorted? Do you know the awareness days you’d like to use for your business?

At Designated we only hire industry experts. Each has over 10 years of experience working across various industries and with household brand names.

Contact Designated’s Marketing Director Michelle to see how our team can help you – michelle@designatedgroup.com 




Defining your Target Audience for Social Media

Defining your Target Audience for Social Media

Developing a clear understanding of your social media target audience is one of the most important things to do before starting with your marketing strategy. Your target audience informs all elements of your social media strategy going forward. 

Before we get into the details, here’s a little tip: your target audience is not everyone! But there is plenty you can do to start defining and understanding your audience and we can also help with the rest. 

Audience research will help you craft relevant content, messaging, and ads, which can lead to higher conversion rates. 

But defining a target audience can be one of the most challenging aspects of marketing. But once you have a clear idea of who they are, your marketing will be more relevant and have better returns. 

Here’s how you can start to define a target audience and reach them through social media. 

First, let’s start by understanding what a target audience actually is. It’s a group of people you want to reach with your social channels who are most likely to be interested in your product or offer. They’ll share common traits or characteristics, like demographics and behaviours. 

We’ve got three things you can do to start to find your target audience 

Compile and look at your data on your existing customers and social media audience 

You’ve got so much information already at your fingertips. If you have social channels already, there are lots of really interesting stats and facts in the analytics sections of your social media accounts. You’ll have data on who’s following you, interacting with your posts, and some demographic data. 

But don’t forget the data you have of your existing customers, who regularly buy your products or services. They might not be online, but there is plenty of offline data there.  

Look at your competition 

Odds are, your social media audience overlaps with that of your competitors. So it’s worth checking out what they’re doing so you can benefit from the lessons they’ve already learned. Are they reaching segments you hadn’t thought to consider? How are they positioning themselves? 

What is your unique point of view? 

You’ll need to make sure you have a solid understanding of how your product or service makes your audience’s life: 

  • better 
  • easier 
  • more interesting

Does it solve their challenges? Address specific pain points? Help them meet their goals? All these questions will help you understand how your product or service helps your customers and you can start to use this as part of your marketing.  

If you want to know more about how our team can help you define your audience and develop a robust marketing strategy, just pop a message to Hannah, our client relationship manager who would be more than happy to talk you through some of our flexible marketing and social media packages. 

LinkedIn for Beginners – grow your skills today!

LinkedIn for Beginners – grow your skills today!

Pre-covid, our lives were busier than ever before, and although we knew that having an active professional network was good for us, it was difficult to make time during busy schedules. If you’re keen to make use of this extra time, this blog is for you…

LinkedIn is the world’s largest professional network with 720+ million users across 200 countries. LinkedIn can help you to build credibility, maintain your online reputation, create a meaningful network of referrals and highlight your expertise on this social media platform.

What are the different page types?

There are three different LinkedIn page types; personal profile, company page and showcase page. A personal profile is a central place for your own personal brand. It’s a great place to explain who you are, what you stand for and give a history of your professional experiences and achievements. A company page lets a practice promote its services, recruit new talent and share important, interesting and useful updates. A showcase page is an extension of your company page, designed to highlight a brand, proposition, or initiative.

Why have a LinkedIn profile?

Your LinkedIn profile is where first impressions are formed and is a chance to showcase your skills and experience amongst your peers. You should also consider adding buttons to your LinkedIn profile from your email signatures, your website and your practice website to drive traffic to your social channels. This can also provide valuable social proof for your business.

So, it’s time to spruce up your profile. Here are our three top tips to get started.

  1. Update your URL

Make yourself visible and easy to remember by personalising your URL. It’s easy to do.

Go to your profile page –

● On the right hand side, select Edit public profile & URL
● You can then update the URL on the right-hand side of the page. Consider taking out the numbers which LinkedIn automatically adds when you set up your profile.

2. Complete your profile fully.

Google loves a completed profile, fill it with keywords and you’ll be found when someone searches for your name or speciality. So to get a completed profile, you’ll need to have a look at your “Profile strength meter”. The Profile Strength meter gauges how robust and complete your profile is. Once the meter is full and all prompts are complete, you’ll receive an All-Star profile rating.

So how do you find out how complete your profile is?

● Click the Me icon at the top of your LinkedIn homepage
● Select View profile
● Below your top card information, move your cursor over the meter to see which steps you’ve completed
● Click the Dropdown icon in the upper right corner of the meter to discover more information about the next profile strength completion step
● Follow the prompts to complete any of the steps listed

3. Get involved!

Social media is social for a reason. By engaging with content on LinkedIn, your connections or followers see this action, which builds your reputation and keeps you at the top of their mind. Engaging is as simple as liking or sharing someone else’s post which resonates with you and building a conversation. You can share your view, your experience or perspective on the topic.

Creating updates (or posts) gives a chance to showcase your expertise and knowledge. Updates are generally shorter and it is important to put the company’s position or view on the content, so readers can fully understand the brand and the differentiation. You can create longer pieces of content called articles on LinkedIn. This can allow you to write in-depth about your expertise – challenges, opportunities, important trends in your specialism. They are typically longer than posts and are limited to 125,000 characters at the moment, plus you can include images, external links and rich media.

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