What’s new in Social Media – August 2021

What’s new in Social Media – August 2021

What's new social media

With social media changing constantly we look at some of the latest updates to some of the most commonly used social media platforms.


Facebook
Clubhouse is now out of beta and open to everyone!

One year later, Clubhouse is finally out of beta. The company announced Wednesday that it would end its waitlist and invite system, opening up to everybody. Now, anybody can follow Clubhouse links, hop into a creator’s community or join any public event. But is it too late? If you’ve been wondering about the platform now is the time to see if it’s for you.

Read more: https://tcrn.ch/3rTNtRr

 

Instagram
Confirms test of new anti-harassment tool, Limits, designed for moments of crisis.

Instagram is currently a feature known as ‘limits’ which would allow Instagram users to temporarily lock their accounts when they’re being harassed or ‘trolled’ online. This comes as positive news particularly due to a particularly turbulent year on social media.

Read more: https://tcrn.ch/3yrc5Df

Instagram Expands Insights Data to 60 Days, Providing More Analytical Capacity.

Good news for Instagram marketers, with the platform today announcing that it’s doubling the data tracking period within Instagram Insights, stretching it from up to 30 days past to 60 days instead.


LinkedIn
Has just announced that a Canva integration will be rolled out in August
allowing enhanced capabilities when creating LinkedIn Stories on mobile. A rep confirmed that you don’t need a Canva account to use this feature & it will all be seamlessly included in the LinkedIn app.


Twitter
Introduces Voice Transformer to Twitter Spaces

As Twitter Spaces becomes more popular, the company has been working on new ways to make it even more appealing to users. Now Twitter is implementing a new “Voice Transformer” feature that, as the name suggests, will provide multiple effects to change voices in real time during a live Spaces.

Read more: https://bit.ly/3jtSAUo


TikTok
Has added New Live-Stream Features, Including Live Guests and Q&A Panels

As TikTok continues to expand, it’s also looking to build upon its functions and offerings as a means to maximize its potential, and provide more ways to establish community in the app.
This week, TikTok has added some new elements to its live-streaming options, including scheduled events that you can promote, live Q & A, and a co-streaming option to enhance the experience.

Read more: https://bit.ly/3Achped

If you want to find out more about using social media to raise your brand awareness and drive sales, contact designated’s marketing director Michelle who would be happy to tell you all about our fab team: michelle.wheeler@designatedgroup.com

 

 

 

 

 

Accountancy vs Bookkeeping

Accountancy vs Bookkeeping

Accountancy vs Bookkeeping

 

For somebody who doesn’t work in finance, it can be difficult to distinguish the difference between accounting and bookkeeping, as there are some administrative areas that can overlap depending on the structure of a business and how many employees it has working in its finance department.

However, while bookkeepers and accountants share common goals, they do support your business in different stages of the financial cycle.

Bookkeeping is more administrative, recording financial transactions. Accounting is more subjective, giving you insights into your business’s financial health based on the information provided by bookkeepers.

If you’ve ever wanted a clear definition between accountancy and bookkeeping, keep reading.

What is a Bookkeeper?

Bookkeeping is a legal requirement for all businesses of any size to carry out, and it refers to the recording of the financial transactions of a business, whether a sole trader, a partnership, or a limited company.

A bookkeeper will record all transactions either manually or within an ERP system like XERO and keep copies of all invoices, receipts and evidence of these incomings and outgoings.

The role of a bookkeeper will include:

  • Recording financial transactions
  • Posting debits and credits
  • Producing invoices
  • Preparation of financial statements (balance sheet, cash flow statement, and income statement)
  • Maintaining and balancing subsidiaries, general ledgers, and historical accounts
  • Completing payroll

What is an Accountant?

An accountant has expert knowledge surrounding taxes and accountancy. A business needs to consider more than just the in’s and out’s calculated by a bookkeeper, the right accountant will guide and act as financial business partner, ensuring all allowable expenses are claimed and all decisions are tax efficient to not only the business but the owners, directors, and partners.

The role of an Accountant will include:

  • Preparing adjusting entries (recording expenses that have occurred but aren’t yet recorded in the bookkeeping process)
  • Reviewing company financial statements
  • Analyzing costs of operations
  • Completing income tax returns
  • Aiding the business owner in understanding the impact of financial decisions

Designated Accountancy Services

All business owners want to have complete control of their business finances and have an up-to-date view of their financial performance. Our team of Designated accountants are experts who work with you on a flexible basis, whether you need support one day a month, one day each week or more.

Designated is a Xero Bronze Partner and our finance team are Xero certified advisors, trained by Xero to deliver you the best financial support.

Do you wish you had answers to questions like these?

  • How much tax will I need to pay next year?
  • How much profit did we make last month?
  • What do you mean by Tax Digital?
  • Am I managing payroll in the most effective way?

If so, then our Accountancy services may be your solution. Read about all our services in our Accountancy brochure.

Virtual business support and what it means for sustainability

Virtual business support and what it means for sustainability

Virtual Business Support Sustainability

Virtual Business Support and What it Means for Sustainability. 

The term work-life balance took a complete turn during the height of the pandemic. While many missed the mid-morning coffee machine banter, others thrived by spending more time with their families, had time to focus on their mental and physical well-being and some even uprooted their lives completely, re-locating to areas they would actually like to live with no lengthy commutes to consider. Saving a small fortune in the process.

For the employee, remote working or even a hybrid model is an easy sell. Fortunately, most employers have been willing to look at the future of work for their business.

The benefits of remote working for employers include:

  • On-premise cost savings
  • Productivity of workers
  • Mental health and wellness of employees
  • Expansion of talent pools
  • Communication improvement

But that’s not all. One of the most beneficial and impactful arguments for remote or hybrid working models, sits with sustainability.

The UN believes 14 of its 17 Sustainable Development Goals can be solved or advanced through virtual work. Living and working sustainably is more than just good business.

In the world today we are facing several threatening global issues, a health pandemic, economic crisis, climate change, mental health emergency and not to mention the entanglement of race and inequality. Though remote working won’t eradicate these issues entirely, virtual jobs have the power to change the lives of employees, businesses, and communities across the globe by impacting:

  • The Economy: When employees are spread across countries rather than packed into cities and hotspots, wealth can spread and help to uplift poorer communities.
  • The Environment: Working remotely means shorter commutes, lighter carbon footprints, reduced air pollution, carbon emissions but it also has a knock-on effect on things like food production, energy usage, elimination of physical office waste like stationary with cloud technology. Fast fashion which is a topic currently discussed a lot will be impacted, employees won’t have the need to purchase as many clothes.
  • Diversity: Equal remote work earns equal opportunity.  It turns out that when managers are focused on the what of results, suddenly the whowhen, and where doesn’t matter as much. Consequently, traditional discriminatory factors like race, age, gender, and family status are reduced or eliminated in virtual workplaces.

Here at Designated, we saw the benefits of remote working long before COVID-19 made it almost mandatory for businesses to adapt to using virtual and cloud technologies.

Managing Director Jane Braithwaite has been able to build Designated with an unlimited pool of talent, sourcing industry experts across PA, Accountancy, Marketing, HR & Recruitment both locally and globally to the benefit of all Designated’s clients. There is no traditional 9-5, no distractions, lengthy meetings and no burnout or stress from commuting. The work is done quickly and efficiently using the best virtual business support teams available.

Remote business support allows business leaders to focus their time on what matters. With flexible support options available you can choose to hire a virtual PA, virtual marketing team or a virtual accountant when, and how you need it.

For more information about virtual business support contact Michelle Elliot on michelle.elliott@designatedgroup.com

 

 

 

How to prevent burnout as you return to work

How to prevent burnout as you return to work

Designated Group Burnout

 
Burnout is defined as physical or mental collapse caused by overwork or stress. As it turns out, there are ways to identify the early warning signs of burnout. And, there are many simple practices you can put in place immediately to prevent burnout from becoming an occupational hazard .
 

13 Early Signs of Burnout 

  1. High levels of stress or anxiety. Feeling frequently on edge, with adrenaline constantly coursing through your body.

     

  2. Lack of engagement. You don’t feel motivated at work. You have difficulty focusing or exhibit a short attention span.

     

  3. Increased cynicism. Feelings of resentment or disconnection. You may notice yourself being more negative and cynical. Feeling cranky and defensive or snapping at people easily. Youdon’tmake time to talk on the phone or connect with the people who matter most to you. If you’re feeling a lot of resentment towards others, chances are it’s because you’re not getting your needs met and you’re on the path to burnout.

     

  4. Distracted eating. You eat your meals in front of a computer, television or while on the go (in the car, standing up, etc.)

     

  5. Not getting enough sleep. The suggested minimum amount of sleep is seven to eight hours each night, if you’re getting less than this, you risk some level of burnout.

     

  6. Low energy and exhaustion. You’re tired. Not just sleepy tired, but emotionally fatigued. You may feel exhausted by the end of the day, with no energy left to exercise or even engage with others, you just want to crash and watch television or zone out in some other way.

     

  7. Never enough time. You feel as though you’re always in a hurry and never have enough time for all the things you’re trying to accomplish each day.

     

  8. Excessive worrying, high level of self-criticism. Your mind cycles through the same worry-filled thoughts again and again and you can’t seem to stop. The critical voice in your head is very loud, telling you constantly to do more, work harder, and no matter what you accomplish, you’re still not doing enough. There is no self-compassionate voice to balance out the critical voice, or if there is, it is very weak and you can barely hear it.

     

  9. Physical illness. Initially, the physical symptoms can be subtle. You may experience headaches, a persistent cold, have a stomach bug or an upset stomach frequently, or a weak immune system in general. If early signs are ignored, your body may hit a wall and receive a more serious diagnosis.

     

  10. Numb feelings. Increase in addictive behaviour. Initially, this can show up as an excessive dependence on caffeine and/or sugar to stay alert and boost energy when feeling low. As things progress, increased dependence on drugs, alcohol, eating comfort foods or watching more television than usual can be signs you are burning out and using these coping mechanisms to avoid acknowledging how you really feel.

     

  11. Inefficacy. Experiencing diminished personal accomplishment, a perceived decline of incompetence or productivity, and expending energy at work without seeing any results.

     

  12. No Breaks.

– Vacation. You can’t remember the last time you took a single day off just to relax and do nothing. Or perhaps you haven’t had a vacation in over six or even twelve months. 

– Recharge throughout the day. You may have a tendency to push through your work without taking a break. It’s one thing to be in the zone, but if you notice you’re not getting up to get a glass of water, stretch your legs, go on a walk or call a friend at least once every 90-120 minutes, you could be putting unnecessary stress on your body. 

– Weekly Rituals. You haven’t made time for a rejuvenating activity in the last week (massage or any pampering treatment, a bath, cooking or reading a book simply for pleasure, going on a hike, etc.). 

  1. Not enough exercise. You aren’t making as much time to exercise or move your body as you would like. 

What are some practical, simple & cost-free things to do? 

First, go through the list above and circle your top three symptoms. 

Next, ask yourself “Hmmm, what do I need?” for each of these areas. For example, if you’re eating at your desk five days a week, what you need could be to connect with friends or colleagues over lunch more often, or to exercise during your lunch break. If you haven’t taken a vacation in over a year, what you need could be to schedule a vacation. 

Once you determine what you need, come up with an action step for each of these three areas. An action step has a “What” and a “By When.” For example, Action Step: I will plan a vacation and book the tickets by next Thursday at 4pm. 

Setting concrete goals is one of the best ways to ensure you’ll make a change. 

Avoiding burnout starts by putting some of these preventative measures in place. 

If you want even more accountability, you can recruit an anti-burnout partner. Tell this person what your action steps are and ask him or her to hold you accountable by checking in to make sure you’ve followed through. 

Getting support and setting clear action steps will help you implement these simple practices with greater ease. 

Hire a Designated Virtual Personal Assistant and delegate some tasks to ease the burden.  Our virtual personal assistant team will work with you towards the same goal and help to ease the pressure. 

 

How a Virtual PA can help you stay creative

How a Virtual PA can help you stay creative

Designated PA Stay Creative

Take a moment and think back to when you decided ‘to go it alone’ or step up to the challenge of being a Creative Director. The reasons may have been many. Was it to have more flexibility, setting your own creative standards, widening your network, creating unique and intricate ideas without being overwhelmed by continuous admin roadblocks? 

Time pressure and Creativity 

In today’s fast-paced environment, it’s about the speed of creative output. Time pressure seems to have worsened, with clients wanting jobs delivered yesterday! And let’s not forget the volume of paperwork, emails and uncontrolled growth in project scope…resulting in disrupted creativity. 

Embrace being different 

The Neuroscience of creativity shows you are wired differently. You have higher levels of curiosity, a desire for novelty. Your brain is restless, you need spontaneity, free-flow thinking and not a conveyor belt of generic ideas.

Non-creative tasks are a real turn off for you. Research suggests that multitasking ruins productivity causes mistakes, and impedes creative thought. According to Nicolas Cole at Inc. creatives despise distractions among other things. 

How to stay creative 

Are continuous multitasking and endless admin still a reality for you? Putting a stop to it is easier than you think! If you’ve lost your creative flow, then take the time to replenish it. Don’t let admin tasks get in your way, ask for help.

Stay Creative and offload admin to a Virtual Assistant PA. 

A Virtual Personal Assistant can help you get back doing what you do best -. big idea thinking. 

Think how much time you could save by #SayingNotoAdmin and having a Virtual Assistant PA. 

No more time spent… 

  • Managing your mailbox 
  • Arranging meetings 
  • Liaising with clients
  • Chasing payments
  • Paying Invoices. 

The opportunities to make the most out of your day are endless with a Designated Personal Assistant.

For more information please contact Hannah, our client services manager who will be happy to talk your through all that’s involved with hiring a Virtual PA:  hannah@designatedgroup.com

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